Why data warehouse?


Normally every organisation will have dedicated databases for every business line. And it keeps only current data in order to offer better performance in production environment.
In this internet world, every organization is trying to retain their customers which are necessary to sustain and grow in the current market. It’s a very big challenge to find and promote the right product to the right customer at the right time and currently, most of the companies are still struggling to implement this.
It can be possible only if we have the integrated and history of data in a single place for analysis since the analysis need to be done from different dimensions (customer, product, and geography) view to arriving the decisions.

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